Mass media not only gives the latest news and trends Essay Example for Free

Mass media not only gives the latest news and trends Essay Over decades, mass media has been used to propagate information to the target audience. It has been a powerful tool that has been used by different people to express their interests on their audience. However, it comes with both positive and negative effects to the society depending on the channel used. Sometimes, channels are not sensitive on the kind of audience thus arousing fear, controversy, violence, or other emotions associated with the message being conveyed. Many experts have conducted research on the effects of mass media on the youth (Guarino Carter, 2013). Their findings indicate that mass media has a positive effect on the young people due to its educative nature. However, they advise that the youth should be exposed to information that is in synch with their development phase. All the media sources enhance knowledge through provision of information. For instance, news increases self-awareness by updating the audience about the daily events happening in the society. This develops concern about social issues within the population segment, which is most productive. Mass media not only gives the latest news and trends, but also contributes to the enhancement of vocabularies and command of language. Young Launer (2011) explain that advancement of general knowledge leads to the rise of a youthful population that is able to express their views with appropriate language that alleviates conflicts and controversies as a result of misunderstandings. The print media is vital for the development of a reading culture in the society. The habits ensure that the youth are well informed on the social trends and other aspects that are vital for socio-economic growth in the whole social matrix (Bacal, 2013). Studies indicate that the methods used to deliver information influences the cognitive processing capacity of the audience. Moreover, the methods improve the learning progress of the youth since their brains are at their optimum learning phase. Axon (2011) states that significant knowledge gains have been witnessed when the participants are exposed to current affairs, social issues, and other forms of information based on varying contexts. Due to the broad range of information being propagated, mass media overwhelms us with tons of information. The nature and amount of information increases the brain’s capacity to gain more knowledge. So, mass media creates an avenue that stimulates the need for exploration and curiosity, which are essential for effective development of the brain (Donohue, 2011). In addition, mass media develops the reflective segment of the brain that processes the factual, objective, and analytic elements, which influence response to varying situations. The development of this segment leads the person to have rational thoughts: they are the ones that determine the formulation of response depending on the situation. Therefore, the youth who are conversant with the dynamics of mass media develop a balance between the real world and the environment created by media activities. The efficiency of knowledge acquisition and retain ability depends on the ability of the mind to access long sequences of information and putting it together in order to establish relationships. Wilson (2011) explains that our culture is dominated by activities which improve declarative memory if well utilized. Therefore, mass media is a major contributor to the development of various segments of the brain, which is an advantageous effect on the young population since they are a part of the target audience. In his article, Debatin (2013) further explains that mass media has profound effects on the modern culture. The availability of constant information influences the social behavior of the youthful population due to the nature of messages being propagated. They not only promote the intended interests, but also stimulate attitudes, moods, and other forms of emotions that define social behavior. Therefore, mass media influences the transformation of the social and cultural values of the general audience. The influential nature of media contributes to positive development of thoughts and behavioral patterns of the youth. The media has contributed to positive transformation of the way people think. In reference to Gentile (2011), cultivation of good behavioral patterns strengthens the social bonds in the community. It also creates a young population that is able to work and live together as a way of developing the country. The advent of media technologies that enable propagation of information to all population segments has led to effective social control. Through media, announcements, advertisements, and messages that require the audience to follow some form of instruction is possible. This has been made successful by the strong link that exists between the youth and mass media (Gunther, 2013). Its positive effect has created an audience that is obedient and flexible to the changes occurring in the society. In addition, the media influences the health status among the youth by providing educative programs about physical fitness and diet. The programs can be used to influence the lifestyle of the young people by offering nutritional recommendations that promote a healthy lifestyle. Statistics indicate that commercials that encourage healthy eating take fourteen percent of the time spent by the youth in mass media platforms (Moran, 2013). Since the young people make up the most active population segment, many companies target them. Products such as alcohol and cigarettes are mostly consumed by the young people. The mass media can be used to influence their consumption behavior through passive advertisements, which discourage their use. Therefore, the mass media can be used as a positive influence on the social behavior of the target population (Sterin, 2011). Oliver Jinhee (2012) explain that one of the positive media effects is the enhancement of interpersonal relationships and communication. They further elaborate that the interpersonal relationships developed influence the complex social dynamics. This is because the messages propagated affect the social institutions depending on their context as a major deciding factor on the choice of their response. Therefore, the efficient delivery of information to the target audience is a fundamental factor for determining effective interactions in the society. Porfilio, Car, Miranda (2011) state that media activities change peoples’ perspective on various issues that affect society. These activities cultivate positive perceptions on the modern youth over time due to continuous exposure to mass media. Although the creation of perceptions is a complex process, it shapes the methods, which the audience approaches social challenges resulting to the development of better social norms. Therefore, the role of mass media in manipulating perceptions within the social context comes with positive consequences on the young population. In conclusion, the amount of benefits derived from mass media depends on how its capacities are utilized. Its influential nature can be used to create social trends that promote better lifestyle, which is an essential factor for optimizing human capital. In addition, it has made the world a global village where information reaches its target audience within a short time irrespective of their locations. This availability of information is vital for expanding the information processing capabilities of the modern young population. It also expands the knowledge base and command of various issues of concern in the society. At the same time, it creates self-awareness and a sense of responsibility among the young population. Therefore, the mass media has positive effects on the population segment under consideration. References Axon, D. (2011). Effects of Mass media on the Society. Retrieved April 30, 2013, from American Communication Journal: http://services. trueserials. com Bacal, R. (2013). Mass Media and the Effects on Society. Retrieved April 30, 2013, from Presse Radio: http://www. presseradiotv. com Debatin, B. (2013). Media Ethics in a Fast Changing Media Environment. Retrieved April 30, 2013, from Journal of Mass Media Ethics: http://www. tandfonline. com Donohue, T. (2011). Mass Media Flow and Differential Growth in Knowledge. Retrieved April 30, 2013, from Public Opinion Quarterly: http://poq. oxfordjournals. org Gentile, W. (2011). Impact of media use on children and youth. Retrieved April 30, 2013, from National Institutes of Health: http://www. ncbi. nlm. nih. gov Guarino, M. , Carter, B. (2013). The rise of new media and Internet power schemes: An impact study of social media rise. Retrieved April 30, 2013, from Academia. edu: http://www. academia. edu Gunther, A. (2013). The Persuasive Press Inference: Effects of Mass Media on Perceived Public Opinion. Retrieved April 30, 2013, from Communication Research: http://crx. sagepub. com Jacobs, R. (2012). Race, Media, and the Crisis of Civil Society. Retrieved April 30, 2013, from http://www. diesel-ebooks. com Moran, M. (2013). Understanding the Global TV Format. Retrieved April 30, 2013, from http://www. diesel-ebooks. com Oliver, M. , Jinhee, B. (2012). Exploring Implications of Perceived Media Reinforcement on Third-Person Perceptions. Retrieved April 30, 2013, from Communication Research: http://crx. sagepub. com Porfilio, B. , Car, P. , Miranda, M. (2011). Youth culture, the mass media, and democracy. Retrieved April 30, 2013, from Academic Exchange Quarterly: http://rapidintellect. com Sterin, C. (2011). Mass Media Revolution [Kindle Edition]. Retrieved April 30, 2013, from http://www. amazon. com Swanberg, A. (2013). The CNN effect: can the news media drive social trends. Retrieved April 30, 2013, from CNN: http://www. cnn. com Wilson, B. (2011). The Anatomy of Mass Media. Retrieved April 30, 2013, from Journal of Media Psychology: http://services. trueserials. com Young, M. , Launer, M. (2011). The Impact of New Media on Traditional Mainstream Mass Media. Retrieved April 30, 2013, from BBC: http://www. bbc. co. uk

Media and Gender Stereotyping :: Media Stereotyping of Men and Women

1 ABSTRACT Past research found that media culture, particularly magazines, present stereotypical notions of gender. Gender stereotypes are not inflexible, like a barometer stereotypes change to reflect both societal and cultural values. This research set out to study current gender stereotypes types in four popular magazines (Marie Claire, GQ, Shape and Men's Health). The advertisements were categorised into gender specific and gender neutral adverts. The results found that the mode for gender specific adverts for both men and women's magazines related to female specific related adverts. Although the findings did not support the prediction of stereotypical gender specific advertising, the research itself was characterised by a number of weaknesses. 2 INTRODUCTION Advertisements have appeared in print media since the invention of the printing press in the 1500s. The usage of the term magazine itself first came about with the publication of 'The Gentlemen's Magazine' and 'The Lady's Magazine' in the 1730s by Edward Cave (1691-1754) (Connor, G 2001). Different types of magazines exist for just about every age and social group, for any interest, hobby and lifestyle. Advertisers make use of information gathered by agencies like ABC (Audit Bureau of Circulation) and the NRS (National Readership Survey), who categorise consumers by age, gender, occupation and socio-economic status. This knowledge enables advertisers to design ad campaigns specific to their target audience through the types of magazines they read (cited in Magazines and Gender, 2004). Even though adverts are designed with a specific audience in mind, they are still developed to appeal to the vast majority within that target audience; there is no resource, finance or capability to market each unique individual. Advertisers exploit stereotypical gender types to produce advertisement to have the widest appeal. Societies have always had ways of differentiating between both men and women, between masculinity and femininity through the assertion of different attitudes and behaviour patterns onto each gender (as cited in Gender and Identity, 2004). It is therefore essential to distinguish between sex, gender and

Transformative Leadership

Transformative Leadership in a Nonprofit Organization Yulanda Harris EDD8100 – Foundations of Educational Leadership and Management 1 April 21, 2013 Capella University Abstract A transformative leader is a leader who can bring about influential change in others. These leaders not only transform essential change, they change the way we think and act. Transformative leaders create practices and processes in organizations proactively. In addition, transformative leaders can be found at different levels in an organization.They can hold the title ranging from supervisor to executive director. This essay primarily focuses on the challenges faced by the Training & Development (T&D) Specialist, who is capable of helping to make essential changes and encourage transformational leadership at Presbyterian Villages of Michigan (PVM). Introduction The purpose of nonprofit organizations is to offer programs and services to assist the public. Presbyterian Villages of Michigan (PVM) is a fait h-based, nonprofit organization.PVM offers quality senior living housing and services, offering a wide range of residential service options including apartments, condominiums, assisted living, and skilled nursing care (Presbyterian Villages of Michigan, 2013). The ideal leadership style is that of a Servant Leader. According to Robert Greenleaf, servant leadership is a philosophy and set of practices that enriches the lives of individuals, builds better organizations and ultimately creates a more just and caring world (Greenleaf, 1991).In contrast or a more similarity practice, transformative leadership can transform organizational culture and influence job satisfaction of the employees. However, the supervisors and managers appear to be disengaged or a gap presents itself within the organization. Therefore, it was necessary to begin the journey of conducting research within the organization. As in the case of action research according to Joe Donaldson, the T&D specialist must have a particular perspective about what is going on within the organization (Donaldson & Francis, 2013). Developing Transformative Managers and SupervisorsTransforming the managers and supervisors is an ongoing process primarily because he or she have not had any formal training on leadership. Typically as adult learners, we bring knowledge, skills, and abilities from previous experiences to the learning environment (Wainright, York & Woodward, 2012). However, concerning the managers and supervisors at PVM they have very little experience of leadership to bring into the learning environment. They are very familiar with process and procedures therefore; this is what was predicated on their promotional opportunities with the organization.In other words they were promoted into their role base on their performance. However, they lack knowledge in the area focusing on behavioral matters and how to coach or develop the line staff. To begin the process of developing transformative leaders, the T&D specialist uses the ADDIE methodology to complete a valuation of the training needs of the organization to determine if training is the best result to address the issues of the lack of leadership among the managers and supervisors.It is critical to begin the process by asking questions that will develop their ability to initiate and manage change in their department along with developing creative approaches to support strong team leadership and growth. This will allow the managers and supervisors build cohesion among each other and improve upon organizational efficiency. The following are questions that are asked during the analysis phase utilizing the ADDIE methodology. 1. What motivations you to lead a team? 2. What are some challenges you have faced as a manager or supervisor? 3. How would you describe your leadership style? . What leadership characteristics do you value about yourself? 5. What challenges do you face in your day-to-day operations with your employees? 6. How would you describe your decision-making process. For example, when your staff comes to you with a problem, how do you come to a solution? The above questions cited the importance of empowering others, inspiring others, delegation, collaboration, mentoring others. If managers and supervisors are to become transformative leaders they must answer those questions (Lansford, Clements, Falzon, Aish & Rogers, 2010).The goal is to have managers and supervisors feeling capable of reaching the right decisions independently with the goal of possessing their team to feel good about their contributions. Furthermore, the T&D specialist is ensuring the mission and values of the organization will affect the managers and supervisors thinking and management style. As a result they will transform organizational culture and inspire job satisfaction of the employees. The managers and supervisors will need to form a good example, self-confidence and understand needs of the staff.This means they can motiv ate the staff by their actions and words, in addition to ensuring their loyalty to PVM. As a result new training programs are created to develop strategies where new competencies are being taught. This will allow managers and supervisors gain valuable insights and find new opportunities to align their job or career satisfaction and performance with the organization’s outcomes and success (Wainright, York & Woodward, 2012). References: Presbyterian Villages of Michigan. (2013). Welcome to Presbyterian Villages of Michigan! Retrieved from www. pvm. org Greenleaf, R. K. (1991). The servant as leader.Indianapolis, IN: The Robert K. Greenleaf Center. [Originally published in 1970, by Robert K. Greenleaf]. Retrieved from http://www. greenleaf. org/ Donaldson, J. , & Francis, B. (2013). Converstion about research. Retrieved from www. capella. edu Wainright, C. , York, G. , & Woodward, B. (n. d. ). A transformative framework for. (2012). The Journal of Health Administration Education , 40-70. Lansford, M. , Clements, V. , Falzon, T. , Aish, D. , & Rogers, R. (n. d. ). Essential leadership traits of female executives in the non-profit sector. (2010). The Journal of Human Resource and Adult Learning, 6(1), 51-62.

Essay on Confronting Death in Poetry - 1116 Words

Confronting Death in Poetry Raised fists and a fading smile usually follow the confrontation of death as we experience the first stages of denial in the grieving process. We not only grieve at the loss of a loved one, but at the loss of our own life as well. When death rears its ugly head, it demands this response. Whether through art or science, humor or ritual, mankind marks and confronts this passage with both defiance and trepidation that eventually turns into acceptance and submission. The fear of death seems to be based on two things: the finality of death and the uncertainty of what follows. Many works have been written on the topic, some to offer consolation, others hope, and still others to urge readers to correct their†¦show more content†¦With this knowledge we plan our future, cherish expectations, hopes and dreams. Frost portrays that the dreams of the boy are dashed as he comes to the next stage of grieving, that of acceptance. Frost write, †¦Then the boy saw all - / Since he was old enough to know†¦ / He saw all spoiled (Frost 22, 23, 25) Frost then takes the reader through a similar grieving process as the family and friends of the boy experience some, or possibly all, of the same stages of grief that the boy experienced. It is stark reminder of the lives of the ordinary and of the many families who lost many children before they reached their teenage years. Disease and the lack of medical science back then resulted in a higher death rate of young children. And then the watcher at his pulse took fright No one believed. They listened at his heart†¦ No more to build on there. And they†¦. turned to their affairs. (Frost 30, 31, 33, 34) At this stage the grieving survivors cut each tie and relinquish the bonds that link them to the deceased. Frost depicts that the grieving will have to come to terms with the many life changes that may follow the boys death yet there is utter helplessness that life must go on as they turn away to their affairs. Edwin Robinsons Richard Corey takes another look at death, through the eyes of the common folk. As he spins the tale of Richard Corey, a rich man, he shows that to some the good life consists ofShow MoreRelatedT.S. Eliot - The Waste Land Brief Analytic Essay633 Words   |  3 Pagesallusions, is a confronting representation of re-establishment and rejuvenation across the entirety of a European post-war society. Eliot addresses the cyclical nature of life and death, encompassed by carefully crafted language and structure designed to disorientate the reader. The reader is offered an interpretation of human behaviour which is akin to all beings across the cohort of society, regardless of ethnicity or social class. 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